do the unsexy
learning first.

paid marketing fundamentals. channel mechanics for meta and google. tracking. optimisation.

approaching brand led growth. building your brand footprint. case study breakdowns of netflix india, even, and licious.

is this the right role. finding opportunities. what hiring managers look for. how to get shortlisted. cracking the interview. handling offers. plus a gpt-powered prep lab.

keywords. content. technical seo. tracking. plus a dedicated module on how ai search and llms are reshaping rankings.

setting goals. list hygiene. end-to-end campaign design. testing and analysis. the 0 → 1 playbook for email as a channel.

a deep masterclass with abhishek patil on aso end-to-end. understanding the importance of app store visibility. solving for discovery and conversion. driving meaningful growth from the store, not just the funnel.

abm foundations. building an abm strategy. deploying it. integrating abm into b2b marketing ops to drive revenue.

what cohorts are. how to perform analysis. line graphs and root-cause. common pitfalls. retention and acquisition in one frame.

brand okrs. short, mid, and long-term brand metrics. running brand lift studies. measuring brand in a structured way.

designing an influence framework around your brand. choosing the right 3rd party influencers. maximising roi from influence.

solving free-to-paid conversion. growing arpu. a deep spotify case study. monetisation problems at work and the playbooks to fix them.

setting up founder profiles. content writing. laws of platforms and engagement metrics. founder-first brand to hire and convert.

growthx's flagship program. acquisition. onboarding. engagement and retention. monetisation. growth process. capstone.

the craft framework. diagnosing rate and mix. bridge to 100%. experimentation design. root-cause analysis for revenue impact.

the framework to growth modelling. case studies. break your north star metric into the input levers you can actually move.

framework to event led growth. case study breakdowns of infeedo, deel, and miro. designing events that drive revenue, not just attendance.

framework to product integrations. framework to channel partnerships. driving revenue through partnerships, not just paid acquisition.

performance marketing across stages of a company. how the media mix shifts from early to scaled. how senior leaders actually think about paid at scale.

testing and iterating to find channel-market fit. managing diminishing returns on paid. paid ads when the buying cycle is long.

with anup (head of user research, swiggy), ashwath (ex-cgmo swiggy, ex-hul), and naggappan (product lead, paytm). building deep consumer understanding. raw data to insights to 'aha' moments.

with tanmay nagori, ex-growth leader at cred. identifying what data can unlock. evaluating deviations, finding input levers, running experiments. real lessons from cred's growth journey.

defining brand positioning. creating differentiation. building a creative strategy that drives measurable growth.

building a marketing calendar. structuring brand campaigns end-to-end. concept to execution to measurement.

defining brand okrs. translating business goals to brand metrics.

turning brand into a business growth engine. how senior leaders use brand to drive measurable revenue.

with shreyas, sr. director marketing at plum. calculating the value of branding at every stage of the funnel. navigating b2b vs b2c.

building, distributing, monetising content. the playbook behind finshots, one of india's biggest indie newsletters.

with apoorv sharma, cmo at allen, ex-apple, amazon, flipkart. turning vague briefs into compelling copy that works across platforms.

with nathan gotch (gotch seo academy). making your brand show up in ai-powered search results. building the local presence and brand foundation ai trusts. a clear plan you can act on tomorrow.

how ai search is changing brand discovery. why geo targeting matters. how to actually show up inside ai-powered answers.

hands-on build-along. how ai generalists build internal tools. you walk away with an aeo scorecard for your own brand.

the ultimate aso guide with abhishek patil. driving meaningful growth through app store visibility and conversion.

the youtube algorithm. building a scalable content strategy. youtube as a brand growth lever.

with muthulakshmi subbiah, head of regional marketing apac at wingify. event purpose, validation, positioning. offline events that drive brand and pipeline.

how senior marketers actually got there. what they did, what they avoided, where they invested their time at each career stage.

how marketing is evolving in 2025. where ai fits in the funnel. how to build your marketing career today.

understanding the marketing function. building your resume, portfolio, and linkedin. cracking round 1. tackling assignments. technical rounds — guesstimate, gtm strategy, product metrics, rca. behavioural round. salary negotiation.

what pmms do and where they sit in a company. is the role right for you. how pmm careers grow. how to get shortlisted. acing the interview rounds.

understanding the company and its users. reading the market landscape. solving the right problem. adding visuals. defining impact through metrics. packaging and distributing what you build.

defining your brand persona. linkedin content strategy. best practices. attracting opportunities through linkedin. pairs with the #linkedin-streak channel for daily reps.

curated high-paying roles in product, growth, marketing, and strategy. open jobs, updated regularly.

highest density of marketing conversation on the workspace. d2c strategy. meta and google ad debugging. amazon vs flipkart tradeoffs. hiring asks. best place to also ask for newsletter and community recs on meta algorithm and shopify updates.

lower volume, b2b saas marketers helping each other on meta and google ad setups, pixel/event tracking, gtm validation, and conversion experiments.

members ship a linkedin post here every weekday and tag the channel.